Precision Outbound builds completions revenue architecture for PE backed and growth stage B2B companies. We score the list against what you have already closed, run the phones ourselves, and hand your board the math on what every dial produced.
Every dial from one pilot. Five calling days for a PE backed national services company. Each square is one call.
Five calling days into 219 cold decision makers at national multifamily operators. Every square is one call. Keep scrolling.
92 of them picked up. The industry norm is 2 to 4%. Scoring the list before the first dial is the whole difference.
Completions. Real two way conversations with a decision maker that ended in a defined outcome. Hang ups and voicemails don't count.
Each completion lands in a bucket. The wrong person answers become referrals and exclusion rules. The list for round two gets written by round one.
14 meetings. Two became priced work: a $1.4M bid and a $1.5M budget. About 12x expected gross profit on the client's own close rate and margin.
When pipeline misses, the board asks for more reps. The CRO blames the SDRs, the SDRs blame the list, the list vendor blames the message. Two quarters pass. The real problem sits upstream in three layers nobody owns end to end: the list, the message, and the diagnostic data that tells you which one is broken. Fix one without the others and the chain still breaks.
Connect rate is the first number we diagnose on any campaign. It tells you whether the list is the problem before anyone blames the message or the rep.
Hiring an SDR buys you dials. This buys you a working outbound motion with numbers your CFO can check. Four parts, built in this order.
We reverse engineer your buyer from closed won and closed lost deals, not a vendor's title filter. Every contact is scored for phone propensity through TitanX before a single dial, and anything that doesn't fit your real buying structure gets cut.
We build the script with the people who actually close your deals, then change it on the phones within days. Openers, qualifying questions, and the handoff to your team all get rewritten against what prospects really say.
We count completions: qualified two way conversations with a decision maker that end in a defined outcome. A no still tells you something about the list or the market.
Cost per completion, cost per meeting, and the dial volume it takes to hit your number. Outbound stops being a cost center somebody defends and becomes a line on the P&L somebody can forecast.
Two engagements in two very different markets. Same system.
447 dials against 219 cold decision makers produced 92 conversations, 60 completions, 14 meetings, 8 activated leads and 8 named referrals. Two of those meetings turned into priced work: a $1.4M bid at a national REIT and a $1.5M budget at a second owner operator. On the client's own close rate and margin, that is roughly 12x expected gross profit against the full program cost. A regional leader at the country's largest operator also told his whole team to send their repipes our client's way.
The bigger output was what the no's taught us. The pilot rewrote the list spec for the next round:
The campaign tripled the meeting rate and sourced two closed deals at more than five times the target contract value. Our own reconciliation also found 31 originated meetings against the 24 the client was tracking, which is why we keep the ledger ourselves.
The most valuable call didn't book a meeting. One conversation with a school district IT lead laid out a profile that maps to nearly every K 12 district in the country: no dedicated security headcount, an MSP watching the network and nothing else, enterprise tools out of budget, and enormous student data exposure. That single call opened a vertical of more than 13,000 organizations with the same pain.
"Strong process. Sharp ICP discipline. Best strategic mind and reporting I've seen from an SDR."
Jim Holben, CMO, Defendify
Operating partners don't need another activity report. They need to know whether outbound is a channel worth funding across the portfolio. Here is what lands on your desk during a pilot.
Every scored contact checked against the buying structure your team actually sells into.
Dials, connects, completions, meetings, and one thing the market told us. Two paragraphs, readable in a minute.
Cost per completion and per meeting, and the trajectory toward your revenue target.
Around ten pages: metrics against benchmarks, segment intelligence, activated pipeline, and a Phase 2 projection model with a clear go or no go.
One company stuck at the top of the funnel. The portco engages us directly. From the third portco on, the results roll up into a cross portfolio view of what actually converts.
Your team ships the strategy. We become the named execution partner for the conversation layer, and the call data feeds back into your ICP work.
The most credible thing a fund can do is use the system it recommends. You get founders before they hit the wall, and a case study every referral can lean on.
Nobody should sign a long retainer on a promise. We run a pilot, show you the math, and scale only what the numbers support.
Thirty days. I run the phones personally so the thesis gets tested by an operator, not a new hire.
Once the pilot proves the channel, we run it monthly with a trained caller team working the same playbook and the same ledger.
Train your own reps on the system, or roll the same motion across other companies in the portfolio with what the first one taught us.
Plug in your contract value, revenue target, and how often meetings close. This is what outbound has to produce to get there, before you spend anything.
Assumes 20% completion to meeting, 65% conversation to completion and a 22% connect rate on a scored list. Your pilot replaces these with your own numbers.
Published so you can hold us to them too.
| Stage | Typical | Healthy bar | Precision Outbound |
|---|---|---|---|
| Dial to connect | 2 to 4% | 15%+ | 22 to 30% |
| Conversation to completion | 30 to 40% | 50%+ | 65 to 70% |
| Completion to meeting | 5 to 12% | 13%+ | 25%+ |
| Time to first results | 3 to 6 month SDR ramp | One quarter | 10 calling days |
I'm Chanan Burstein. I've spent my career on the phone, from founding SDR seats to running a sales org as VP, and I built Precision Outbound because most companies were blaming their market for what was really a list and a conversation problem.
Every pilot starts with me dialing. That's how I find out which titles actually buy, which objections are real, and what the opening line needs to be. Only after the math holds up do we put a team on it.
Before sales I spent two years in penetration testing, which is why security teams tend to take the questions I ask seriously.
Based in West Palm Beach, Florida. Working with companies across the US.
TitanX tells you who is likely to pick up. We decide who belongs on the list, what gets said when they do, and what the results mean for your number. We run on TitanX scoring and we're the operator layer above it: the list strategy, the execution, and the interpretation your board reads.
A qualified two way conversation with a decision maker that ends in a defined outcome: a meeting, an activated lead, a not now, a not me with a referral, or a nurture. Hang ups and voicemails don't count. We price on completions because a completion is something we control.
No, and be careful with anyone who does. Whether a prospect takes and keeps a meeting depends on your offer and your team as much as ours. We commit to completions and to showing you the math. Our target is results within 10 calling days, but it's a target, not a promise.
Industry matters less than you'd think. Our pilots have run in plumbing services and cybersecurity. What matters is a reachable executive buyer, a contract value around $20K or more, and room to expand inside an account, like multiple sites or facilities.
I run every pilot personally. Once the channel is proven, we scale with a trained caller team on the same playbook, or we train your reps to run it themselves.
About two weeks for data and setup, then the pilot is usually completed within a month.
A 45 minute call. We'll walk through your current outbound numbers, where the funnel is leaking, and what a pilot would need to prove.